1 - Introduction and Welcome (9.46 MB)
10 - AB Testing and continues improvement (10.91 MB)
2 - Understand your Audience (11.73 MB)
3 - Craft Compelling Headlines (8.31 MB)
4 - Clarity and Simplicity (8.71 MB)
5 - Tapping into Emotions (11.53 MB)
6 - Creating Unique Selling Preposition USP (9.14 MB)
7 - Building Credibility (8.33 MB)
8 - The power of Storytelling (11.78 MB)
9 - Creating a sense of Urgency (4.96 MB)
11 - The Tone of Voice (15.68 MB)
12 - The AIDA Framework (21.98 MB)
13 - The PAS Framework (36.07 MB)
14 - BAB Framework (27.51 MB)
15 - The Four Cs Framework (30.8 MB)
16 - The Four Ps Framework (44.59 MB)
17 - The ACCA Framwork (34.6 MB)
18 - The QUEST Copywriting Framework (34.69 MB)
19 - The FAB Framework (31.55 MB)
20 - The Four U framework (46.04 MB)
21 - The SOFT Framework (45.53 MB)
22 - The FCB Grid (46.39 MB)
23 - The OATH Framework (35.33 MB)
24 - The VAD Framework (36.59 MB)
25 - The Heros Journey Framework (48.17 MB)
26 - The 3x3x3 Framework (25.57 MB)
27 - The 61 Framework (86.58 MB)
28 - The Copy Grid Framework (55.73 MB)
29 - The 60 Second Sales Hook Framework (21.71 MB)
30 - The ARM Framework (19.36 MB)
31 - The RECIPE Framework (70.74 MB)
32 - The PASTOR Copywriting Framework (34.75 MB)
33 - The Heart framework (43.81 MB)
34 - The RAP framework (38.21 MB)
35 - The SENSE Framework (25.95 MB)
36 - The SUCCES Framework (43.15 MB)
37 - The CARP Framework (23.65 MB)
38 - The ELMER Framework (30.64 MB)
39 - BASS Framework (20.04 MB)
40 - The PASSION Framework (19.69 MB)
41 - LEMOS Framework (19.93 MB)
42 - The SCORE Framework (19.98 MB)
43 - The AIM Framework (33.91 MB)
44 - The CAB Framework (18.75 MB)
45 - The STARBUCKS Framework (47.85 MB)
46 - The SAVI Framework (19.13 MB)
47 - The ADEPT Framework (26.73 MB)
48 - The SIPS framework (23.62 MB)
49 - The FOCUS Framework (26.03 MB)