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Free Download Carolina Rogoll, "Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands"
English | ISBN: 1621534634 | 2015 | 256 pages | EPUB | 20 MB
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and management resources; marketing strategy; how to build a marketing plan; and much more.
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- 5-03-2023, 00:05
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Free Download St Francis of Assisi by G. K. Chesterton
English | March 23, 2021 | ISBN: N/A | ASIN: B08XQZXT1G | 112 pages | EPUB | 0.63 Mb
St. Francis of Assisi is perhaps the most important of the non-apostle saints. He was born to wealth and privilege in Assisi, Italy in 1181. As a youth he dreamed of military glory and lived the decadent lifestyle one would expect from of a wealthy, young Italian man. In 1202 Francis went off to war and was subsequently captured and spent a year of hardship in Collestrada as a prisoner of war. In 1205 he set off to war again, but this time God sent him a vision and he returned home and took up a religion. What followed was a most remarkable life. St. Francis founded an order in the Catholic Church devoted to helping those in poverty. No other saint embodied the teaching of Christ in quite such an emblematic way. Here G. K. Chesterton gives us the definitive biography of this most amazing man.
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- 5-03-2023, 00:04
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Free Download Spoon Carving Project Book
by Van Driesche, Emmet;
English | 2023 | ISBN: 1497102979 | 128 pages | True EPUB | 48.93 MB
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- 5-03-2023, 00:03
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Free Download Lauren Elbert, "Spit up and Stilettos - Matilda Leggings Pattern"
English | 2014 | ASIN: N/A | 21 pages | True PDF | 3.3 MB
These stretch leggings are the ultimate in comfort. Wear them under dresses when the weather is cold or as a layering piece. There is no outside side seam for a smoother appearance. The best part? No serger needed. Optionally, you can make them short or capri length.
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- 5-03-2023, 00:02
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Free Download Speculation (Boston Review / Forum 25)
English | 2023 | ISBN: issn: 07342306, 9781946511768 | 196 pages | True PDF | 5 MB
How can the speculative imagination help us build a better world?
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- 5-03-2023, 00:01
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Free Download Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive by Jonathan Fields
English | September 21, 2021 | ISBN: 1400225469 | 228 pages | PDF (Converted) | 3.56 Mb
Discover your unique imprint for work that makes you come alive, fills you with meaning, joy, purpose, and possibility, then spend the rest of your life doing it.
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