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Free Download Marketing: An Introduction, Global 14th Edition
English | 2020 | ISBN: 1292294868 | 681 Pages | PDF True | 101 MB
Marketing: An Introduction shows students how customer value - creating it and capturing it - drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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- 26-06-2023, 21:04
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Free Download Marketing: An Introduction, 4th Edition
English | 2019 | ISBN: 1292200308 | 673 Pages | PDF True | 26 MB
'A highly readable text which I enjoyed and students will enjoy too. The authors have produced a clear, well-organised, informative and interesting book which guides the reader through each concept, combining theory and practice in an engaging way. A valuable resource for any student of marketing.'
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- 26-06-2023, 21:03
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Free Download Marketing 4.0: Dal tradizionale al digitale
Italiano | 2017 | ISBN: 8820379813 | 129 Pages | PDF | 2 MB
Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di creare prodotti e servizi sempre più personalizzati, e Marketing 4.0 espone con autorevolezza una metodologia che permette di accompagnare i clienti nel percorso dalla brand awareness alla brand advocacy.
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- 26-06-2023, 21:02
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Free Download Marine Biotechnology: Applications in Food, Drugs and Energy
English | 2023 | ISBN: 9819906237 | 359 Pages | PDF (True) | 12 MB
This contributed volume covers the applications of marine biotechnology for food, drugs and energy production using marine resources. It introduces many aspects of marine biotechnology, including bioenergy, pharmaceutical development, food security from mariculture, pollution handling, legal issues and conflicts. Information in the book is accompanied by clear images, flow charts, quantitative and qualitative data. Marine biotechnology is essential for realizing the previously untapped potential of marine bio-resources. These resources are used to develop innovative goods and procedures that aid in the global management of food, energy, and disease management. The development of innovative tools and solutions for more sustainable marine environmental management is another important section of this title. This reference book is of interest to teachers, researchers, and climate change scientists. It serves as an additional reading material for college, undergraduate, and graduate students of marine science and aquaculture. This is also a good research guide for food and fishing industry scientists.
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- 26-06-2023, 21:01
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Free Download Marijuana and Madness (3rd Edition)
English | 2023 | ISBN: 1009305433 | 469 Pages | PDF | 7.4 MB
An updated third edition of this award-winning book provides a comprehensive overview of the complex associations between cannabis and mental illness. Organised into easy to navigate sections, the book has been fully revised to feature eight entirely new chapters covering important novel aspects. Marijuana and Madness incorporates new research findings on the potential use of cannabinoids, and synthetic cannabinoids, in an array of mental illnesses, balanced against the potential adverse effects. The associations between cannabis and psychosis, developing putative models of 'cannabis induced' psychosis and pathways to schizophrenia are all covered. The book importantly discusses the impact of exposure to cannabis at various stages of neurodevelopment (in utero, in childhood, and during adolescence) and it thoroughly reviews the treatments for cannabis dependence and health policy implications of the availability of increasingly high potency cannabis. This book will quickly become an essential resource for all members of the mental health team.
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- 26-06-2023, 21:00
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Free Download Manga & Anime Digital Illustration Guide
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English | 2023 | ISBN: 4805317272 | 164 pages | PDF | 88.06 MB
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- 26-06-2023, 20:59
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Free Download Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
English | 2023 | ISBN: 1647826217 | 1685 Pages | EPUB (True) | 23 MB
The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different locations at different times of day. How can you keep your team engaged and remain connected and visible, both in person and virtually? Managing Teams in the Hybrid Age: The HBR Guides Collection offers ideas and strategies to lead your team to its highest, most productive potential, whether they're working across the table or across an ocean. Included in this eight-book set are: HBR Guide to Managing Flexible Work, HBR Guide to Remote Work, HBR Guide to Being a Great Boss, HBR Guide to Leading Teams, HBR Guide to Making Every Meeting Matter, HBR Guide to Motivating People, HBR Guide to Collaborative Teams, and HBR Guide to Beating Burnout.
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- 26-06-2023, 20:58
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Free Download Managing Talent: A Short Guide for the Digital Age
English | 2023 | ISBN: 1032394110 | 159 Pages | PDF (True) | 5 MB
Recruiting, selecting, retaining and developing great people are essential for any successful business. And the combination of digital transformation and post-pandemic work realities presents major challenges for all organisations. This book provides best practice talent management guidance for businesses undertaking digital transformation or facing digital disruption.
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- 26-06-2023, 20:57
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Free Download Managing People in Projects for High Performance: Behavioural Approach to Productive Project Teams
English | 2023 | ISBN: 9811982058 | 173 Pages | PDF (True) | 3 MB
This book examines practically useful management and people skills, and looks at competencies from the micro, meso, and macro- lens. At the micro- level, the book examines a range of competencies needed for managing oneself and others in a project environment, such as personality style, cognitive skills, communication skills, and emotional intelligence. The book will also includes discussion on strategies for managing emotions of self and others effectively. At the meso- level, the book discusses basic structure, characteristics, and importance of different types of teams such as virtual teams, project teams, domain specific teams, and heavy-weight teams in organizations to enhance productivity and delegate accountability. It also explores team processes, including structure, culture, supporting systems, performance and incentive systems, and their impact on team productivity. In addition, the book includes a discourse on skills to manage a multi-generational workforce (a combination of baby boomers, X and Y generation), a challenge faced by project managers in current scenario. Finally, at the macro- level, the book captures the role of culture in a project context; emerging leadership styles in projects, maintaining relationship with internal and external stakeholders; role of power, politics and influence in relationship building (social networks and social capital); and managing conflicts and negotiations.
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- 26-06-2023, 20:56
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Free Download Managing Pandemic and Correcting Development Fundamentals: India's Great Challenge
English | 2023 | ISBN: 9811986797 | 323 Pages | PDF (True) | 8 MB
This book discusses the extent and nature of COVID-19 pandemic in India and its effect on the society and economy. The suggested management practices discussed here are also not stereotype. At the same time, it highlights deficiency in development fundamentals in India on several dimensions, especially health, education, quality of public spending, taxation orientation, external trade involvement across states, etc., deficiencies which create an inbuilt bottleneck toward the creation of a more equal society. While discussing these, the book throws light on how they were expectedly exacerbated by the sudden negative shock in the form of COVID-19 pandemic. Thus, the book has highlighted the COVID pandemic and its response in India in the background of certain less discussed aspects of development fundamentals.
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