Strategies of MNCs in the Digital Era
English | 2019 | ISBN: 978-87-403-3110-3 | 168 pages | EPUB | 3.05 MB
Strategies of Multinational Corporations can decide their long term sustainability in foreign markets. The digital era calls for strategies that are in greater alignment with customer needs and comply with regulations of the host country. There is a greater need for multinational corporations to embrace digital marketing strategies, garner consumer mind share and tilt the business ecosystem in their favor. The policies of the host country governments enable a multinational corporation to fuel its expansion plans. The expectations of local communities have to be managed well by multinationals.