Free Download Michele Zappavigna, "Searchable Talk: Hashtags and Social Media Metadiscourse"
English | ISBN: 1474292364 | 2018 | 264 pages | PDF | 4 MB
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images.