Digital Marketing 101 The Ultimate Beginner's Guide
Digital Marketing 101: The Ultimate Beginner's Guide
Published 9/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 20.98 GB | Duration: 16h 45m
Master Market Research, Branding, Funnels, Copywriting, SEO, Content and Social Media Marketing, ChatGPT and MORE!
What you'll learn
Understand the fundamentals of market research and branding
Build a powerful digital marketing funnel to guide your customers towards conversion
Create an engaging content strategy that resonates with your target audience
Design visually appealing social media content using Canva
Master copywriting techniques to drive results
Develop effective social media strategies for platforms like Instagram, Facebook, and TikTok
Explore collaborations through influencer marketing to expand your brand's reach
Create your very own website for free
Build and optimize your own website with SEO best practices
Leverage ChatGPT to enhance your digital marketing efforts
Apply your knowledge with hands-on demos, workbooks, and assignments for real-world practice
Requirements
No prior digital marketing experience required — Just your willingness to learn :)
Access to a computer and internet connection
Notebook and pen (for digital brainstorming) an iPad will work too! :)
Description
Struggling to Make Digital Marketing Work for You? You're Not Alone.Many aspiring marketers, entrepreneurs, and freelancers dive into digital marketing only to find themselves overwhelmed by complex jargon, outdated strategies, and courses that promise results but fail to deliver actionable insights. Sound familiar?If you're tired of wasting time and money on courses that leave you with more questions than answers, this course is designed specifically for you. We know how frustrating it can be to navigate the ever-changing digital landscape without a clear roadmap or practical skills.Imagine feeling confident in your ability to launch campaigns, grow your audience, and drive real results for your business or clients—without the guesswork or overwhelm. This isn't just another theory-heavy course. We've packed it with everything you actually need to succeed, from hands-on exercises to real-world strategies that work.Why This Course Is Perfect for You:In this course, you won't just learn digital marketing—you'll dive into practical, hands-on experience through exercises and real-world examples. We designed this course with you in mind, focusing on maximizing your learning without wasting time. We've cut out the fluff and only included what's truly valuable for your digital marketing journey. Each lesson is carefully curated to help you gradually build a deep understanding of digital marketing and how to thrive in it. The course is thoughtfully organized—no long-winded rambling or unnecessary screen recordings to stretch out time. This is a content-packed, high-value course with clear, focused lessons. We're bringing you the best because we know you deserve it! :)What You'll Learn:Market Research: Discover how to identify your target audience, analyze market trends, and gather insights that drive successful marketing strategies.Branding: Learn to create a powerful brand identity that resonates with your audience and stands out in a crowded market.Funnels: Understand the complete sales funnel process, from attracting leads to converting them into loyal customers.Copywriting: Master the art of persuasive writing to craft compelling content that engages your audience and boosts conversions.Content Creation and Content Marketing: Develop a content strategy that captivates and retains your audience through blog posts, videos, and social media.Social Media Marketing: Explore effective techniques for growing your presence on major social platforms and driving engagement.SEO Strategies: Optimize your website and content for search engines to increase visibility and attract organic traffic.Data-Driven Decision Making: Use analytics to track performance, measure success, and refine your strategies for better results.Creating a Free Website and Optimizing for SEO: Learn the steps to set up a free website and implement SEO best practices to enhance your online presence.ChatGPT for Digital Marketing: Discover how to leverage ChatGPT for content creation, idea generation, and improving audience engagement.By the end of the course, you'll be able to:Design and execute effective digital marketing campaigns.Boost your online visibility and brand recognition.Drive meaningful traffic to your website and increase conversions.Meet Your Instructors:Hi, I'm Kristine, your lead instructor. With a degree in marketing and extensive experience in advertising, public relations, and digital marketing, I'm here to guide you through every step of your learning journey. In 2020, I took the plunge and started my own marketing business. Along the way, I've had the privilege of serving businesses from different industries for their social media marketing needs and coaching aspiring marketers, making me well-equipped to guide you on this digital marketing journey.Joining me is Rose, an award-winning online course creator and bestselling Udemy instructor with over 80,000 students worldwide. Together, we bring a wealth of knowledge and a passion for teaching to make this course as engaging and valuable as possible.Course Highlights:Beginner-Friendly: We break down complex concepts into easy-to-understand lessons.Interactive Content: Engage with practical exercises, real-world examples, and actionable insights.Supportive Learning: Benefit from our expertise and guidance throughout your learning journey.Ready to transform your digital marketing skills? Enroll now to start mastering digital marketing strategies and take your career or business to the next level. Explore our free previews and see for yourself how this course can make a difference. :)Enroll today and start your path to digital marketing success!
Overview
Section 1: Introduction
Lecture 1 Welcome!
Lecture 2 What Is Digital Marketing and Why Is It Crucial for Businesses Today?
Lecture 3 Digital Marketing Crash Course
Lecture 4 Common Mistakes in Digital Marketing
Lecture 5 Quick Win Activity
Section 2: Market Research
Lecture 6 How Does Market Research Unlock Business Opportunities?
Lecture 7 What's the Difference between Primary and Secondary Research
Lecture 8 What are Demographics and Psychographics
Lecture 9 Case Study: How We Conducted Market Research
Lecture 10 Demo - How to Create a Google Form for Your Primary Research
Lecture 11 Demo - How to Gather Secondary Data Online
Lecture 12 Your Market Research Workbook
Lecture 13 Who's in the Arena? A Closer Look at Competitor Analysis
Lecture 14 Who Are Your Ideal Customers? Exploring Target Audiences and Personas
Lecture 15 Let's Create a Buyer Persona
Lecture 16 What Makes Your Offer Irresistible? Crafting Compelling Value Propositions
Lecture 17 Understanding the Customer Journey
Lecture 18 Goals or Objectives: What's the Difference, and Why Does It Matter?
Lecture 19 What Drives Your Business Forward? Defining Your Business Goals
Lecture 20 Setting SMART Objectives
Lecture 21 Goals & Objectives Examples
Lecture 22 Section Wrap Up
Lecture 23 Market Research Guide in Digital Marketing
Section 3: Branding
Lecture 24 What Is Branding and How Is It Different From Marketing?
Lecture 25 Why You Need a Brand Strategy
Lecture 26 Brand Strategy Workbook
Lecture 27 Defining your Brand Purpose
Lecture 28 Brand Values and Guiding Principles - Why Are They Important to Your Strategy?
Lecture 29 Brand Positioning: How Can You Make Your Brand Stand out in a Crowded Market?
Lecture 30 Brand Persona
Lecture 31 Crafting Your Visual Identity: How to Put Together a Branding Kit That Rocks?
Lecture 32 Building a Strong Brand Identity in Digital Marketing: Avoiding Common Mistakes
Lecture 33 Quick Win Activity
Lecture 34 Branding Guide in Digital Marketing
Section 4: Understanding the Digital Marketing Funnel
Lecture 35 Introduction to the Digital Marketing Funnel
Lecture 36 Top of the Funnel - Awareness
Lecture 37 Middle of the Funnel - Consideration
Lecture 38 Bottom of the Funnel - Conversion
Lecture 39 Post-purchase - Retention and Advocacy
Lecture 40 Optimizing Your Digital Marketing Funnel
Lecture 41 Case Study - Successful Digital Marketing Funnels
Lecture 42 Quick Win Activity
Lecture 43 Digital Marketing Funnel Guide: Understanding the Path to Conversion
Section 5: Content Marketing
Lecture 44 Introduction to Content Marketing
Lecture 45 Creating Valuable Content
Lecture 46 Exploring Content Types
Lecture 47 Content Inspirations
Lecture 48 Content Planning
Lecture 49 Crafting Effective Blog Posts
Lecture 50 Getting Started with Blog Topics and Structure
Lecture 51 Writing Strong Headlines
Lecture 52 How to Nail the Introduction
Lecture 53 Writing the Main Content
Lecture 54 Creating Compelling Featured Images for Your Blog Posts
Lecture 55 How to Repurpose Content
Lecture 56 How Social Media Marketing Supercharges Content Marketing
Lecture 57 Video Content Creation
Lecture 58 What Makes a Great Video and Tips for Success in Video Content Creation
Lecture 59 Wrap up and Quick Win Activity
Lecture 60 Content Marketing Guide in Digital Marketing
Section 6: Copywriting
Lecture 61 What is Copywriting?
Lecture 62 How Copywriting Evolved Through the Years
Lecture 63 Copywriting vs Content Writing - What's the Difference?
Lecture 64 Features vs. Benefits
Lecture 65 Assignment - Features vs Benefits
Lecture 66 AIDA Formula
Lecture 67 Assignment - AIDA
Lecture 68 PAS Model
Lecture 69 Assignment - PAS
Lecture 70 4P's model - Promise, Picture, Proof, Push
Lecture 71 Assignment - 4P's Model
Lecture 72 How to Write a Compelling Copy
Lecture 73 Social Media Copywriting
Lecture 74 Platform-Specific Copywriting Strategies
Lecture 75 Copywriting Guide in Digital Marketing
Section 7: Social Media Marketing
Lecture 76 Section Overview
Lecture 77 Introduction to Social Media Marketing
Lecture 78 Key Terminologies to Help in Your Social Media Marketing
Lecture 79 Content Types and Goals
Lecture 80 Content Goals & Evergreen vs. Trendy Content
Lecture 81 Quick Activity
Lecture 82 Choosing the Right Social Media Platforms
Lecture 83 Assignment
Lecture 84 Social Media Content Creation
Lecture 85 Where to Find Content Inspiration?
Lecture 86 Helpful Tools for Social Media Content Planning
Lecture 87 Designing Your Content - Introduction to Canva
Lecture 88 Let's Get Familiar with the Canva Interface
Lecture 89 Demo: How to Create Content in Canva
Lecture 90 Quick Win Activity
Lecture 91 Social Media Marketing Guide in Digital Marketing
Section 8: Facebook Marketing
Lecture 92 Section Overview
Lecture 93 Facebook Marketing Basics
Lecture 94 Facebook Page vs Facebook Personal Account - What's the Difference?
Lecture 95 Demo: How to Create a Facebook Page
Lecture 96 Demo: Optimizing Your Facebook Page
Lecture 97 Tips to Win the Facebook Algorithm
Lecture 98 What Are Facebook Groups?
Lecture 99 How to Create a Facebook Group
Lecture 100 How to Make Your Facebook Group Engaging
Lecture 101 Introduction to Meta Business Suite
Lecture 102 Demo: Navigating Meta Business Suite
Lecture 103 Section Wrap up and Activity
Lecture 104 Facebook Marketing Guide in Digital Marketing
Section 9: Instagram Marketing
Lecture 105 Section Overview
Lecture 106 Introduction to Instagram Marketing
Lecture 107 Setting Up Your Instagram Business Account
Lecture 108 Mini Demo: Creating an Instagram Account
Lecture 109 Why Your Instagram Profile Matters
Lecture 110 Captivating Display Photo
Lecture 111 SEO-friendly Username and Account Name
Lecture 112 Assigning a Business Category on Instagram
Lecture 113 Writing a Compelling Instagram Bio
Lecture 114 Links You can Add to your Profile
Lecture 115 Must-have Contact Options
Lecture 116 Catalog-style Instagram Highlights
Lecture 117 Engaging Pinned Posts
Lecture 118 Understanding Instagram Algorithm and Features
Lecture 119 Discovering Instagram post formats
Lecture 120 Developing an Effective Content Strategy
Lecture 121 Where to Find Content Ideas
Lecture 122 Demo: Content Planning using Notion
Lecture 123 Discoverability on Instagram (Hashtags and Keywords)
Lecture 124 Activity
Lecture 125 Demo: How to create a Reel using CapCut
Lecture 126 Demo: How to Schedule Reels
Lecture 127 Demo: How to Post Content With Audio
Lecture 128 Instagram Insights
Lecture 129 Section Wrap Up
Lecture 130 Instagram Marketing Guide: Leveraging Visual Content for Business Growth
Section 10: Tiktok Marketing
Lecture 131 TikTok and Digital Marketing
Lecture 132 Intro to TikTok Marketing and Its Importance for Businesses
Lecture 133 How to Pick Your Niche
Lecture 134 Mini-Demo: Setting up Your TikTok Account
Lecture 135 Demo: Optimizing Your TikTok Profile for Maximum Visibility
Lecture 136 Diving into the TikTok Algorithm
Lecture 137 Building Your Content Strategy
Lecture 138 How to Craft Captivating Hooks for Your TikTok Videos
Lecture 139 The Power of Hashtags and Keywords
Lecture 140 Demo - Navigating TikTok
Lecture 141 Demo: Creating a TikTok Video
Lecture 142 TikTok Analytics
Lecture 143 Section Wrap Up
Lecture 144 TikTok Marketing in Digital Marketing Guide
Section 11: Influencer Marketing
Lecture 145 Section Overview
Lecture 146 Introduction to Influencer Marketing
Lecture 147 Types of Influencers
Lecture 148 Step 1: Goal-setting
Lecture 149 Step 2: Setting your benchmark
Lecture 150 Step 3: Finding Influencers
Lecture 151 Demo: How to Find Influencers on Instagram
Lecture 152 Demo: How to Find Influencers on Youtube
Lecture 153 Demo: How to Find Influencers on Tiktok
Lecture 154 Demo: How to Find Influencers on Facebook Groups
Lecture 155 Demo: How to Find Influencers on Quora
Lecture 156 How to Spot Red Flags With Influencers
Lecture 157 Quick Activity
Lecture 158 Types of Influencer Marketing Campaigns
Lecture 159 Step 4: Setting up your Influencer Marketing Campaign
Lecture 160 Step 5: Relationship Building + Outreach
Lecture 161 Other Essential Aspects of an Influencer Marketing Campaign
Lecture 162 Demo: Influencer Outreach Tracker
Lecture 163 Step 6: Tracking Your Campaign Results
Lecture 164 Section Wrap Up
Lecture 165 Influencer Marketing in Digital Marketing Guide
Section 12: SEO
Lecture 166 Introduction to SEO
Lecture 167 Keywords Research
Lecture 168 On-Page SEO Essentials
Lecture 169 The Power of Off-Page Optimization
Lecture 170 The Essentials of Technical SEO
Lecture 171 Local SEO: A Guide to Boost Your Local Presence
Lecture 172 Crafting SEO Boosting Content
Lecture 173 The Power of SEO in Your Digital Marketing Strategy
Lecture 174 Section Wrap Up
Lecture 175 SEO in Digital Marketing: An Essential Guide
Section 13: How to Create a Free Website and Optimize It for SEO
Lecture 176 Introduction - Why Having a Website Is Crucial in Digital Marketing?
Lecture 177 Sign up and Create an Account
Lecture 178 How to Customize Your Website and Optimize It for SEO
Lecture 179 About Section
Lecture 180 Adding a Blog Post
Lecture 181 Adding a Pinterest Button
Lecture 182 Improve Your Local SEO - Adding Business Info
Lecture 183 How to Improve Site Speed
Lecture 184 Publish Your Free Website
Section 14: ChatGPT for Digital Marketing
Lecture 185 Introduction to ChatGPT
Lecture 186 ChatGPT for Digital Marketing
Lecture 187 Can ChatGPT Revolutionize Your Digital Marketing Strategy?
Lecture 188 Market Research and Analysis with ChatGPT
Lecture 189 Branding with ChatGPT
Lecture 190 Digital Marketing Funnel with ChatGPT
Lecture 191 Digital Marketing Funnel: A Comprehensive Guide with ChatGPT
Lecture 192 Content Marketing with ChatGPT
Lecture 193 Content Marketing with ChatGPT: A Comprehensive Guide
Lecture 194 Section Wrap Up
Lecture 195 ChatGPT for Digital Marketing: A Comprehensive Guide
Section 15: Conclusion: Big Congratulations!
Lecture 196 Your Digital Marketing Journey Begins: Empowered, Inspired, and Unstoppable!
Aspiring digital marketers looking for an easy-to-follow guide with practical applications,Business owners who want to take their marketing efforts online with actionable strategies,Creative entrepreneurs ready to grow their personal brand with effective marketing,Marketers eager to enhance their digital marketing skills through hands-on experience,Anyone looking to boost their online presence through immersive learning
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