1 - Basic media concepts (18.67 MB) 2 - Media planning steps (52.29 MB) 3 - Media planning process and strategies (46.16 MB) 10 - TV Industry Players in India (24.82 MB) 11 - TV Industry Players in India Continues (26.29 MB) 12 - Various forms of media (31.98 MB) 13 - Measuring TV audiences (41.24 MB) 14 - Radio Industry (27.54 MB) 15 - Radio Industry Pros and Cons (12.84 MB) 16 - Outdoor Media (59.1 MB) 17 - Transit Media (40.85 MB) 4 - Print Media Newspapers (30.82 MB) 5 - Newspaper Classifications (33.64 MB) 6 - Newspaper Advertising (92.7 MB) 7 - Megazines (18.65 MB) 8 - Print Media Today and Tomorrow (44.68 MB) 9 - Broadcast Media Television (17.33 MB) 18 - Sponsorship Merchandising Cinema Advertising (157.55 MB) 19 - Internet Advertising and Conclusion (28.37 MB)