Full Stack Digital Marketing
Full Stack Digital Marketing
Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.06 GB | Duration: 3h 50m
Become a Digital Marketing expert with the complete toolkit for mastering strategy, SEO, social media, and analytics
What you'll learn
How to describe key concepts of digital marketing and explain how they contribute to business growth
How to design a basic branding and content marketing strategy that aligns with a business's goals
How to apply SEO techniques, such as keyword research and on-page optimization, to improve a website's search engine rankings
How to create and manage social media marketing campaigns on platforms like Facebook, Instagram, and Linkedln
How to interpret marketing data from tools like Google Analytics and create reports to track campaign performance
How to complete a case-based exam that tests your ability to integrate digital marketing strategies for a hypothetical business
Requirements
No experience needed! Just your enthusiasm!
Description
In this comprehensive module, you will immerse yourself in the fundamentals and practical applications of Full Stack Digital Marketing, progressing from beginner to intermediate levels. The course is designed to equip you with essential knowledge and hands-on skills across the entire digital marketing spectrum, providing a well-rounded foundation for building and executing effective campaigns. Topics covered include:Business & Digital Marketing Foundation: Understand the core principles of digital marketing and how they align with overall business strategies to drive growth and customer engagement.Branding & Content Marketing: Learn how to develop a powerful brand presence and craft compelling content that resonates with target audiences, building trust and driving conversions.Search Engine Optimization (SEO): Explore key SEO strategies to improve website visibility, increase organic traffic, and rank higher on search engine results pages.Social Media Marketing (SMM): Master the art of leveraging social platforms like Instagram, LinkedIn, and TikTok to engage audiences, build communities, and promote products and services. Paid Media & Digital Ads: Gain expertise in running paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads to maximize return on investment and drive targeted traffic.Digital Marketing Analytics: Learn how to measure and analyze key metrics to assess campaign performance, optimize strategies, and make data-driven marketing decisions. Whether you're starting your digital marketing journey or looking to sharpen your existing skills, this module provides a structured and engaging approach to mastering Full Stack Digital Marketing.
Overview
Section 1: Digital Marketing Foundation
Lecture 1 Digital Landscape
Lecture 2 Digital Marketing 101
Lecture 3 Digital Marketing Frameworks
Lecture 4 Digital Marketing Plan 101
Section 2: SEO Foundation
Lecture 5 SEO Foundations
Lecture 6 Digital Asset Development
Lecture 7 WordPress CMS & SEO
Section 3: SEO Foundation - SEO Guidelines
Lecture 8 Understanding Google Machine
Lecture 9 SEO Guidelines
Lecture 10 SEO Keywords
Section 4: SEO Foundation - On Page SEO
Lecture 11 SEO Contents
Lecture 12 On-Page SEO Techniques
Section 5: SEO Foundation - Off Page SEO
Lecture 13 Backlinks
Lecture 14 Off-Page SEO Techniques
Section 6: SEO Foundation - SEO Audit & SEO Plans
Lecture 15 SEO Audit
Lecture 16 SEO Plan
Section 7: Social Media Foundation - Social Media 101
Lecture 17 Social Media Landscape
Lecture 18 Social Media Plan
Section 8: Social Media Foundation - Facebook 101
Lecture 19 Facebook Statistics
Lecture 20 Facebook Marketing 101
Lecture 21 Facebook Campaign
Section 9: Social Media Foundation - Instagram 101
Lecture 22 Instagram Statistics
Lecture 23 Instagram Marketing 101
Lecture 24 Instagram Campaign
Section 10: Social Media Foundation - YouTube 101
Lecture 25 YouTube Statistics & YT Marketing 101
Lecture 26 YouTube Guiding Principles
Lecture 27 Creative Strategy Fundamentals
Section 11: Social Media Foundation - LinkedIn & Twitter 101
Lecture 28 LinkedIn Statistics & LinkedIn Marketing 101
Lecture 29 Twitter Statistics & Marketing 101
Lecture 30 Twitter for Brands
Section 12: Digital Ads Fundamentals - SEM Google Ads
Lecture 31 SEM & PPC 101
Lecture 32 Google Ads & Types of Ad Campaign
Section 13: Digital Ads Fundamentals - Social Ads (Facebook & Instagram)
Lecture 33 Facebook & Instagram Ads Objectives
Lecture 34 Audience Targeting
Lecture 35 Types of Social Media Ads
Section 14: Digital Ads Fundamentals - Ads Campaign
Lecture 36 Google Ads Campaign Simulation
Lecture 37 FB Ads Campaign
Section 15: Data Analytics 101
Lecture 38 SEO Data Analytics 101
Lecture 39 Social Media Data Analytics 101
Aspiring entrepreneurs aiming to establish or grow their businesses by leveraging digital marketing strategies,Small business owners who want to boost their online presence, optimize their branding, and engage customers effectively through various digital channels,Marketing professionals or career switchers seeking to enhance their skills in digital marketing and improve their ability to run successful campaigns,Students or recent graduates in marketing, business, or communications who want to gain practical,Freelancers or consultants in the marketing or advertising space who wish to expand their expertise in areas such as SEO, social media marketing, paid media, and analytics,Content creators or influencers looking to grow their audience, build a personal brand, and monetize their online presence using data-driven marketing strategies
