Seo-Driven Strategic Advertising In Digital Retail Marketing
Seo-Driven Strategic Advertising In Digital Retail Marketing
Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 6.56 GB | Duration: 12h 57m
A Comprehensive Guide to SEO, Content Creation, Advertising Tactics, Digital Retail Marketing, and Data-Driven Insights
What you'll learn
Learners will understand the basics of Search Engine Optimization in the "Introduction to SEO" lecture.
The importance of keyword research in SEO strategies will be explored in "Researching Keywords."
"Onsite & Offsite SEO" will delve into optimizing both on-site and off-site SEO.
Discover the utilization of SEO tools, services, and outsourcing in "SEO tools, Services & Outsourcing."
Gain insights into eCommerce fundamentals in the "eCommerce: Course Overview" lecture.
Step-by-step guidance on setting up a Shopify account will be provided in "Setting up Your Shopify Account."
"Designing & Customizing Your Store" will focus on enhancing the user experience of your online store.
Learn how to kickstart your eCommerce journey by adding products to your store in "Starting Your Store with Products."
Understand the significance of creating unique products in the "Product Creation: Course Overview" lecture.
Explore the benefits of creating your own products in "Why Create Your Own Products."
Differentiate between product types and formats in "Product Types and Formats."
Navigate through the process of creating and launching products in "Product Creation Process."
"Content Marketing: Course Overview" will introduce learners to the world of content marketing.
Discover various content marketing tips, tactics, and strategies in "Content Marketing Tips, Tactics, and Strategies."
Learn about helpful content marketing tools in "Helpful Content Marketing Tools."
Gain an overview of video marketing in the "Video Marketing: Course Overview" lecture.
Introduction to video marketing will be covered in "Intro to Video Marketing."
Explore organic video marketing strategies in "Organic Video Marketing."
Learn about video production techniques in "Video Production."
"Blogging: Course Overview" will introduce learners to the fundamentals of blogging.
Understand where to blog effectively in "Where To Blog."
Explore different blog topics in "Blog Topics."
"Precision Ad Targeting: Course Overview" will introduce learners to targeted advertising strategies.
Get a brief introduction to precision targeting concepts in "Brief Intro To Precision Targeting Concept."
Dive into geo-targeting strategies in "Geo Targeting."
Understand how demographics, insights, and placement play a role in targeted advertising in "Demographics, Insights and Placement."
"Paid Traffic Ad: Course Overview" will provide an overview of paid traffic advertisement.
Learn how to run a Facebook ad campaign in "Running Facebook Ad Campaign."
Understand search advertising campaigns on Google in "Search Advertising Campaign on Google."
Discover how to create and run banner ads in "How To Create and Run Banner Ad."
Requirements
Skills: Basic computer, writing, analytical, communication, and creativity skills are essential.
Experience: Prior knowledge of digital marketing, e-commerce, content creation, and social media management is beneficial.
Tools: Access to a computer, internet connection, SEO tools, content creation tools, and familiarity with social media platforms is required.
Miscellaneous: Time commitment and a genuine interest in digital marketing are crucial for successful completion of the course.
Description
Welcome to "SEO-Driven Strategic Advertising in Digital Retail Marketing," a comprehensive guide designed to equip you with advanced strategies for online success. Developed by industry experts, this course dives deep into the intricacies of digital retail marketing, providing you with the tools and knowledge needed to thrive in today's competitive landscape.Specialties and Features:Strategic SEO Foundations: Learn to understand and implement effective search engine optimization strategies to boost online visibility and drive organic traffic.Crafting Compelling Content: Explore content marketing, video marketing, and blogging techniques to engage and retain customers effectively.Targeted Advertising Strategies: Master precision ad targeting, paid traffic implementation, and geo-targeting tactics to reach specific audiences and maximize ad effectiveness.Optimizing Conversion Rates: Dive into conversion optimization, split testing, and funnel building to enhance website performance and drive sales.Leveraging Social Media Channels: Harness the power of messenger marketing, LinkedIn marketing, and Pinterest marketing to connect with customers and drive sales.Advanced Email Marketing Techniques: Discover email marketing best practices, and advanced strategies with lead generation tactics to cultivate relationships and drive sales.Analytics and Data-Driven Insights: Utilize Google Analytics, affiliate marketing partnerships, and marketing automation to make informed decisions and optimize marketing efforts.Innovations in Retail Marketing: Explore emerging technologies like search advertising campaigns and social media marketing to stay ahead of industry trends.Practical Applications and Case Studies: Gain valuable insights from real-world case studies and explore practical applications for business acquisition, hiring and outsourcing, and continuous learning.Future Trends and Emerging Technologies: Stay updated on emerging social media platforms, AI-powered marketing strategies, and online income automation techniques to capitalize on new opportunities.Who is this Course For?Marketing professionals looking to enhance their skills and stay competitive in the digital retail industry.Entrepreneurs seeking to optimize their online presence and drive sales for their digital retail businesses.Small business owners interested in expanding their marketing knowledge and leveraging advanced tactics for growth.Students and individuals interested in pursuing a career in digital marketing and retail.How Participants Benefit:Gain a deep understanding of strategic SEO foundations and advanced advertising tactics to boost online visibility and drive sales.Learn to craft compelling content, leverage social media channels, and implement targeted advertising strategies to engage and convert customers effectively.Master advanced email marketing techniques, analytics, and data-driven insights to optimize marketing efforts and drive business growth.Stay updated on future trends and emerging technologies to stay ahead of the competition and capitalize on new opportunities in the digital retail space.Course Outcome: By the end of this course, you will have the skills and knowledge needed to develop and execute strategic advertising campaigns that drive results in the digital retail landscape. Whether you're a seasoned marketing professional or just starting in the field, this course will empower you to thrive in today's dynamic and ever-evolving digital marketplace.FAQ:Q: Is this course suitable for beginners in digital marketing?A: While some prior knowledge of digital marketing concepts may be beneficial, this course is designed to accommodate learners of all levels, from beginners to experienced professionals.Q: Are there any prerequisites for enrolling in this course?A: There are no specific prerequisites for this course. However, a basic understanding of marketing principles and familiarity with online platforms will be helpful.Q: Will I receive a certificate upon completion of the course?A: Yes, upon successful completion of the course requirements, you will receive a certificate of completion from LearnersCare LLC.Enroll now and take the first step toward mastering advanced digital retail marketing strategies! Join us and unlock your potential for online success today.Are You Ready to elevate your digital retail marketing game? Enroll now and join us on a journey to mastering advanced advertising strategies that drive results in today's competitive online landscape. Don't miss out on this opportunity to gain valuable skills and propel your career or business forward. Enroll now!
Overview
Section 1: Strategic SEO Foundations
Lecture 1 Introduction to SEO
Lecture 2 Module 1: Researching Keywords
Lecture 3 Module 2: Onsite & Offsite SEO
Lecture 4 Module 3: SEO tools, Services & Outsources
Lecture 5 SEO - Search Engine Optimization (eBook + Article)
Section 2: Fundamentals of eCommerce Business
Lecture 6 eCommerce: Course Overview
Lecture 7 Module 1: Setting up Your Shopify Account
Lecture 8 Module 2: Designing & Customizing Your Store
Lecture 9 Module 3: Starting Your Store with Products
Section 3: Product Creation
Lecture 10 Product Creation: Course Overview
Lecture 11 Module 1: Why Create Your Own Products
Lecture 12 Module 2: Product Types and Formats
Lecture 13 Module 3: Product Creation Process
Section 4: Crafting Compelling Content
Lecture 14 Content Marketing: Course Overview
Lecture 15 Module 1: Overview and Intro of Content Marketing
Lecture 16 Module 2: Content Marketing Tips, Tactics, and Strategies
Lecture 17 Module 3: Helpful Content Marketing Tools
Section 5: Video Marketing
Lecture 18 Video Marketing: Course Overview
Lecture 19 Module 1: Intro to Video Marketing
Lecture 20 Module 2: Organic Video Marketing
Lecture 21 Module 3: Video Production
Section 6: Blogging
Lecture 22 Blogging : Course Overview
Lecture 23 Module 1: Introduction to Blogging
Lecture 24 Module 2: Where To Blog
Lecture 25 Module 3: Blog Topics
Section 7: Targeted Advertising Strategies
Lecture 26 Precision Ad Targeting: Course Overview
Lecture 27 Module 1: Brief Intro To Precision Targeting Concept
Lecture 28 Module 2: Geo Targeting
Lecture 29 Module 3: Demographics, Insights and Placement
Section 8: Paid Traffic Advertisement
Lecture 30 Paid Traffic Ad: Course Overview
Lecture 31 Module 1: Running Facebook Ad Campaign
Lecture 32 Module 2: Search Advertising Campaign on Google
Lecture 33 Module 3: How To Create and Run Banner Ad
Section 9: Geo-Targeting
Lecture 34 Geo-Targeting: Course Overview
Lecture 35 Module 1: How to do Preliminary Research for Your Geotargeting Campaign
Lecture 36 Module 2: Geotargeting on Facebook Ad Campaign
Lecture 37 Module 3: How to do Geotargeting at Google Ad
Section 10: Optimizing Conversion Rates
Lecture 38 Conversion Optimization
Lecture 39 Module 1: Brief Intro to Conversion Optimization
Lecture 40 Module 2: Conversion Tools & Methods
Lecture 41 Module 3: Testing & Tweaking
Section 11: Split Testing
Lecture 42 Split Testing: Course Overview
Lecture 43 Module 1: Common Elements that can be Tested
Lecture 44 Module 2: How to create Test Variations
Lecture 45 Module 3: Analyzing Split Test Result
Section 12: Funnel Building
Lecture 46 Funnel Building: Course Overview
Lecture 47 Module 1: Planning & Choosing Funnel Types
Lecture 48 Module 2: How to Craft & Splinter Your Offers
Lecture 49 Module 3: Creating The Funnel Pages
Section 13: Leveraging Social Media Channels by Messenger Marketing
Lecture 50 Messenger Marketing: Course Overview
Lecture 51 Module 1: Creating and Connecting your ManyChat Account
Lecture 52 Module 2: Overview of ManyChat Platform
Lecture 53 Module 3: How To Setup Your First Broadcast
Section 14: LinkedIn Marketing
Lecture 54 LinkedIn Marketing: Course Overview
Lecture 55 Module 1: Brief Overview of LinkedIn
Lecture 56 Module 2: Setting up a LinkedIn Business Account
Lecture 57 Module 3: Laveraging Personal Profiles & Groups
Section 15: Pinterest Marketing
Lecture 58 Pinterest Marketing: Course Overview
Lecture 59 Module 1: Brief Overview of Pinterest
Lecture 60 Module 2: Setting up and using a Pinterest Business Account
Lecture 61 Module 3: Tools of Pinterest Marketing
Section 16: Lead Generation
Lecture 62 Lead Generation: Course Overview
Lecture 63 Module 1: Lead Megnets
Lecture 64 Module 2: Designing Landing Page
Lecture 65 Module 3: Traffic Method & Optimizing Lead Generation Campaign
Section 17: Affiliate Marketing
Lecture 66 Affiliate Marketing: Course Overview
Lecture 67 Module 1: Choosing an Affiliate Product to Promote
Lecture 68 Module 2: Various Marketing Channels to Promote
Lecture 69 Module 3: Some Advanced Affiliate Marketing Tactique
Section 18: Marketing Automation
Lecture 70 Automation: Course Overview
Lecture 71 Module 1: Overview of Automation Concepts & Tools
Lecture 72 Module 2: Common Automation Workflows & Campaigns
Lecture 73 Module 3: How to Build Your First Automation Workflow from Scratch
Section 19: Search Advertising
Lecture 74 Search Advertising: Course Overview
Lecture 75 Module 1: Various Campaign Goals & How to Pick the Best one for Your Business
Lecture 76 Module 2: How to Set up Ad Groups & Keywords for Your Ad Campaign
Lecture 77 Module 3: How to Create Ads and Monitor their Parformance after Launch
Section 20: Social Marketing
Lecture 78 Social Marketing: Course Overview
Lecture 79 Module 1: Marketing on Facebook & Instagram
Lecture 80 Module 2: Marketing on Twitter & YouTube
Lecture 81 Module 3: Marketing on LinkedIn & Pinterest
Section 21: Practical Applications and Case Studies - Business Acquisition
Lecture 82 Business Acquisition: Course Overview
Lecture 83 Module 1: Business Acquisition Concepts
Lecture 84 Module 2: Finding Businesses, Brokers & Lawyers
Lecture 85 Module 3: How to get Funding for Your Business Acquisition
Section 22: Practical Applications and Case Studies - Hiring & Outsourcing
Lecture 86 Hiring & Outsourcing: Course Overview
Lecture 87 Module 1: Hiring Virtual Team Members
Lecture 88 Module 2: How to Outsource Jobs through Freelancers for Specific Projects
Lecture 89 Module 3: Managing your Virtual Team
Section 23: Practical Applications and Case Studies - Online Learning
Lecture 90 eLearning: Course Overview
Lecture 91 Module 1: Recording Your Video Lessons
Lecture 92 Module 2: Uploading & Creating Your Course
Lecture 93 Module 3: Monitizing & Managing your Courses
Section 24: Future Trends and Emerging Technologies - Emerging Social
Lecture 94 Emerging Social Media Platforms: Course Overview
Lecture 95 Module 1: TikTok, Clubhouse, Caffeine, Houseparty
Lecture 96 Module 2: Snapchat, Signal, Parler, MeWe
Lecture 97 Module 3: CloutHub, Nextdoor, CoFoundersLab, Alignable
Section 25: Advanced Email Marketing Techniques
Lecture 98 Email Marketing: Course Overview
Lecture 99 Module 1: Basic Layouts & Functionalities of Email Marketing
Lecture 100 Module 2: Types and Marketing Styles of Emails
Lecture 101 Module 3: Advanced Email Automation Sequences
Section 26: Analytics and Data-Driven Insights
Lecture 102 Introduction to the Importance of Analytics
Lecture 103 Module 1: Overview Understanding Google Analytics Basics
Lecture 104 Module 2: Navigation And Admin Navigating the Google Analytics
Lecture 105 Module 3: Creating a New Google Analytics Account
Lecture 106 Module 4: Website Account Creation Integrating Google Analytics
Lecture 107 Module 5: Connecting To WordPress Website WordPress Integration
Lecture 108 Module 6: Connecting To HTML Site Integrating with HTML Website
Lecture 109 Module 7: Connect Custom Page and Site Builders
Lecture 110 Module 8: Setting Up Annotations
Lecture 111 Module 9: Setting Up Intelligence Events
Lecture 112 Module 10: Set Up Custom Segments
Lecture 113 Module 11: Export Data For Analysis
Lecture 114 Module 12: Set Up Custom Reports
Lecture 115 Module 13: Set Up Google Integrations
Lecture 116 Module 14: Google Analytics Templates
Lecture 117 Module 15: Real Time Reporting
Lecture 118 Module 16: Setting Up Goals
Lecture 119 Module 17: Third Party Integrations
Lecture 120 Module 18: Audience Menu Overview.
Lecture 121 Module 19: Interests and Geography
Lecture 122 Module 20: Conclusion
Digital Marketers: Professionals seeking to deepen their understanding of SEO-driven advertising strategies in the digital retail landscape.,E-commerce Entrepreneurs: Individuals running or planning to start an online store who want to optimize their marketing efforts for increased visibility and sales.,Content Creators: Writers, bloggers, and social media influencers interested in leveraging SEO techniques to enhance their content marketing strategies.,Marketing Professionals: Those working in marketing roles who wish to expand their knowledge of targeted advertising, conversion optimization, and social media marketing.,Small Business Owners: Entrepreneurs managing their online presence who aim to improve their marketing tactics for business growth and customer engagement.,Aspiring Digital Marketers: Students or beginners in the field of digital marketing looking to build a strong foundation in SEO and strategic advertising practices.,Freelancers: Independent contractors offering marketing services who want to stay updated on the latest trends and techniques in digital retail marketing.,Anyone Interested in Online Retail: Individuals keen on understanding the intricacies of online retail marketing and how SEO can drive strategic advertising efforts effectively.
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